By now, people are beginning to understand that content is king. As in, if you have fresh, interesting content being developed on your website and social platforms, then you’re not only relevant, but you’re engaging your audience with updated information.
Creating content isn’t just for your website, though. You must also create specific content for your social platforms, such as for Twitter & Facebook.
Simply regurgitating the same information from your website onto your social platforms won’t be enough to satisfy your audience.
Of course, you should always share the content that you create on your website onto your social platforms, but outside of sharing, you should also create content that is specific to each platform.
On Twitter, I create daily/weekly social media tips that can’t be found on my website or any other platform. I also create tweets that are generally informing that, again, can’t be found anywhere else.
The same goes for every other platform, including YouTube and even Pinterest. They all have different types of content that you can share among your audience.
So here are a few ways to decide how to create unique content for each platform:
1. Get to know the platform. Whether it’s Twitter, Facebook, YouTube, Pinterest, Tumblr or LinkedIn – get to know each platform intimately before ever posting. Look at how other people are sharing content. Now be warned that a lot of people will not be sharing different content across each platform because a lot of people rely heavily on automation. So you’ll want to look past the repeated content and look for people that have varied content across each platform. THEN figure out what sort of content YOU can offer for that particular platform. Be sure to write it down so you can keep ‘em all straight.
2. Get to know the people. Find out what people are craving for on each platform. For instance, on LinkedIn, people crave for more business-type content that can help them either get a job or help improve their current position/company. Figure out what is being liked, commented and shared the most on each platform.
3. Think outside the box. Content can be ANYTHING. Audio, video, pic, written; think about how you can utilize each medium in order to bring the best content available for each platform.
4. Keep it simple. Social media goes by very quickly, no matter what platform you’re using. So make sure that the content is educational, actionable and straight to the point.
5. Be personable. It doesn’t always have to be about business. The content you create could be talking about a personal milestone or maybe that you’re on your tenth cup of coffee. You want a good balance of personal and
6. Plan it out. Even I can have trouble planning out content for each platform in advance. But it’s absolutely crucial to have that set plan to where you know what kind of content you’re going to create on any given day. Get a whiteboard, lay out the days in the week and then begin to fill in those days with types of content you can create for each platform. You don’t need to plan out exactly what you’re going to say, just plan enough so that you know the TYPE of content you need to create.