My name is Morgan!...And I want to rock your social media world! ;) I LOVE what I do and I want to instill that same passion into YOU and your BUSINESS! 
I Must Show That I am Online 24/7 - Myth Or Fact?
"I think that the need for automation comes from this myth of being online 24/7, where people feel obliged to share news about the industry by the hour ( or minute )."Aaron is absolutely right. There are several influential individuals and organizations that share information on their Facebook and Twitter by the hour or by the minute. Which works great for them, but because they're so influential, people begin to feel as if they, too, need to post every hour or every minute. They feel if they don't, they will be forgotten. While there are some organizations and individuals in which posting so regularly works for THEM, it does not necessarily work for EVERYONE. In this case, showing that you're online 24/7 is not necessarily a great idea, not unless you're going to add a bit of personality and conversation into the mix. Let me be clear: I would like to state that some automation is good. Such as, if you're going to go on vacation, automating a few posts a day will help keep you active and in the front of people's minds, even though you're away. Or if you'd like to automate your posts to be pulled into a directory or ping service. But as far as the myth that you HAVE to be online 24/7...that's just not so. If you plan to be another Mashable, TechCrunch, Huffington Post or Hellbound Bloggers, then being online 24/7 might be a good idea. But if you own a business, as long as you show a presence on your social media accounts once a day, then you're good. In fact, posting to Facebook or Twitter *too much* can be information overload for some and can even annoy people, depending on what industry you're in. Only posting once a day can actually prompt MORE activity because people know that when you do post, you're posting something of extreme value. Examine your industry, examine your business, examine your time and examine your options and which social media platforms you're focusing on. Every business is different. Just don't feel pressured to be online 24/7.
With 11+ years of internet marketing experience, Morgan started Sociable Boost to help small businesses create social, engaging & actionable strategies! Morgan is passionate about what she does and hopes to instill that same passion into YOU!
Hi Morgan, I think what’s happening here is traditionally we never had to work 24/7 or be online 24/7 because when we did business it’s was never internationally it was locally or at least within our time zone. Today business has changed and we have clients from all around the world which is causing us to “be online” or active in times we normally would had been sleeping. Automation has been a great solution for this complicated issue.
What’s your thoughts on this? Do you think this helps the idea of being online 24/7 a little more?
bbrian017 recently posted..Increase of blog content front page visibility
Hi Brian,
The fact that a business HAS a presence online is their 24/7 automation service. Having to post 24/7 isn’t necessary for all businesses. I did state that it depends on the type of business, but simply having that online presence is the change that you talk about. I also state that some automation is good, but so many people don’t even get into social media because they feel they HAVE to be online 24/7, but that’s just not so.
Your and I’s view on automation are like night and day.
I respect that you’re doing well with 24/7 automation, for your business, it works. For mine and for many others, it doesn’t.
It works for some and it doesn’t for others. It’s really important to determine if automation is right for you and where automation fits into your business without annoying your customers and keeping conversation open.
Thanks for reading and commenting!
I see your perspective very well and your right the amount of businesses that really need it is tiny. Only a small percentages of businesses that do automation it really need it. In fact it’ seems it’s all about laying people off and generating more revenues. Sometimes it’s at the expense of the consumer. Interesting how I see automation as a benefit as where you see it more of an annoyance lol.
I’ve seen some talk about software that will automate your automation by spacing a certain amount of time in between tweets so people don’t get 1 every minute then none for an hour. That’s just a small example of how it would apply to twitter. The solution would be to tweet every 10 minutes for an hour instead of 6 tweets in five minutes even.
bbrian017 recently posted..Direct to Front Page Marketing from Blog Engage
I was kind of befuddled when I saw this post, because I had no idea that people struggled with this. I’m a very down-to-earth guy; I am only human and I sleep for 8 hours a day (on a good day) and work for another 8 hours, leaving 8 hours for pleasure, including blogging and social media, so to me, it’s insane that people try and cram more into their day than that. I would think that most people realise that people have lives and jobs and families and to not expect instant replies from everyone.
Dave Clements recently posted..Add Custom Post Types to RSS Feed
Hi Dave!
Thanks for reading & commenting! Yeah it is pretty crazy that some people have that mindset. There are certain people that I expect a quick reply from but outside of those people, I don’t expect a reply until at least 24 hours later, sometimes more (more is often the case). Hopefully this myth isn’t as widely known as I think it is. Thanks for stopping by.