I Must Show That I am Online 24/7 - Myth Or Fact?
I have to show that I am online 24/7.
Myth or fact?
It depends on a few different factors. It's not really a myth and it's not really a fact. It's more of a 'do it if it's right for your business'.
First, this post was inspired from a previous blog post of mine about Facebook no longer allowing automated posting
which stirred a comment from Aaron, a fellow social media specialist
"I think that the need for automation comes from this myth of being online 24/7, where people feel obliged to share news about the industry by the hour ( or minute )."
Aaron is absolutely right. There are several influential individuals and organizations that share information on their Facebook and Twitter by the hour or by the minute. Which works great for them, but because they're so influential, people begin to feel as if they, too, need to post every hour or every minute. They feel if they don't, they will be forgotten.
While there are some organizations and individuals in which posting so regularly works for THEM, it does not necessarily work for EVERYONE.
In this case, showing that you're online 24/7 is not necessarily a great idea, not unless you're going to add a bit of personality and conversation into the mix.
Let me be clear:
I would like to state that some automation is good. Such as, if you're going to go on vacation, automating a few posts a day will help keep you active and in the front of people's minds, even though you're away. Or if you'd like to automate your posts to be pulled into a directory
or ping service
But as far as the myth that you HAVE to be online 24/7...that's just not so.
If you plan to be another Mashable, TechCrunch, Huffington Post or Hellbound Bloggers, then being online 24/7 might be a good idea.
But if you own a business, as long as you show a presence on your social media accounts once a day, then you're good.
In fact, posting to Facebook or Twitter *too much* can be information overload for some and can even annoy people, depending on what industry you're in.
Only posting once a day can actually prompt MORE activity because people know that when you do post, you're posting something of extreme value.
Examine your industry, examine your business, examine your time and examine your options and which social media platforms you're focusing on. Every business is different. Just don't feel pressured to be online 24/7.