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March 27, 2012 Posted by Morgan in Automation, Buffer

I've Fallen In Love With Buffer & Why You Should, Too

http://bufferapp.com

Everybody was all like, "I like buffer", "buffer this", "buffer that", "buffer, buffer, buffer!" And I was like, "..." For a while I didn't want to use it because I generally dislike any type of automation. However, not all automation is the devil. Most people abuse automation, as in, they expect automation to be the answer to all their problems and to take the place of engagement.

But in fact, when automation is used correctly you should still be heavily engaging.

I have been using Buffer to schedule tweets of posts that I want to share. I schedule them because I have about a bazillion posts that I want to share all at once, but if I shared them all at once, I'd probably piss off my Twitter users. So for the sake of not pissing off my lovely tweeps, I registered for Buffer and now every time I want to tweet something, I simply add it to my Buffer and let it schedule the most appropriate time to share the post. However, at no point in time do I let Buffer replace my everyday engagement. I still get on Twitter and find people to engage with, reply to mentions and retweet. Buffer definitely helps, but it doesn't, by any means, do all the work for me.

So how can you use Buffer?

1. Share others posts. Buffer schedules about 4 posts a day, so you can either choose to schedule all your posts at once for the whole week, or when you come across an interesting article through out the week, just add it to Buffer. 2. Share your old posts. You can use Buffer to set up your old posts to share through out the week. This can be really effective because unlike Tweet Old Post, if you schedule one of your old posts into Buffer, you can change the wording around and add in specific hashtags to make it different and more enticing. 3. Share quotes from your pages or website in general. Something that I like to do is quote something from my website that sounds enticing and then link to that page. Such as, "I love working with small-medium businesses who want to start their social media presence from scratch" then I would link to my 'work with me' page. 4. Share youtube videos. If you've recently uploaded a video to Youtube, you can use Buffer to link to your current and past Youtube videos to keep them top of mind for your tweeps. 5. Share your favorite pins or Flickr pics. If you've found some favorite pins or Flickr pics, you can use Buffer to show them off, without doing it all at once. The point that should be clear by now is, that Buffer is super great for scheduling a variety of different tweets in order to bring awareness to your brand and to share your favorite posts, pics, videos, etc from others & yourself.

But it is NO substitute for good ol' fashioned engagement. :)

Are you currently using Buffer?
Morgan

With 11+ years of internet marketing experience, Morgan started Sociable Boost to help small businesses create social, engaging & actionable strategies! Morgan is passionate about what she does and hopes to instill that same passion into YOU!

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