Numbers No Longer Matter
This is a passionate topic of mine for the past several years.
It seems like everytime we turn around these days there's a new company popping up to promise new & fledging individuals the glories of having 100K+ followers for just $9.99!
But then, they get the followers and have no idea what to do with them!
But it's not just about not knowing what to do with those followers, it's not knowing how to engage with that many people. And for good reason! Those followers were literally thrown at you, whether you bought them or whether you had a program automatically drop them in your lap, you're not hand-picking them and you're not creating engaging relationships with them.
Having that many followers can lead to dangerous social media acts, such as:
Not caring about what your followers have to say because your stream is moving too fast.
Self-promoting too much without giving anything back.
Not replying to the engagement you do get.
Getting a bloated head because you have 100K+ followers.
Very little engagement, if any.
These pitfalls can happen with any social platform; Facebook, Twitter, LinkedIn, Google+ - it doesn't matter.
Now-a-days, when I see someone with 50K+ followers or more, I do not follow them.
Nine times out of ten, when they have that many followers and I take a gander at their Twitter stream, it's nothing but self-promotion. There is NO engagement.
Why would I want to follow someone who isn't even going to talk to me?
I like my little communities.
Without my small, tight nit communities, I wouldn't be as engaged as I am today. I wouldn't have formed these awesome relationships with real live people. I wouldn't have the knowledge that I possess today. I wouldn't be where I am today. Period.
I had a conversation with someone on my Facebook page
the other day about how some Facebook brand pages who have 100K+ likes, have maybe only 5% engagement.
When my Facebook page that barely has 60 likes, has a whopping 60% engagement rate!
If a Facebook page has a large number of likes but their engagement is almost nonexistent, then there's a serious problem there.
I shy away from large numbers.
Large numbers do not impress me anymore. They don't even show me that they're well-liked because if I don't see that engagement, then their followers are just that - followers. They're not actively engaged with what that person has to say.
Large numbers can be intimidating to a lot of people who are new to social media. Because they start thinking, "Where do I fit in? Does any of this even matter?"
My point is, when you're thinking about your social media strategy, don't worry about the numbers. Create a real, lively community of long-lasting relationships with your fans/followers/likes and the numbers will come naturally.
It's all about engagement.
Create that group of engaged individuals and when you do promote your own stuff, they'll be more than happy to help you get the word out about it, because you've been such an awesome person.
I'm not going to lie, it's going to take a while to build up that loyal, engaged following. However, within 6 months to a year, if you're consistent and truly committed, then you'll have no problem finding the right people who will enjoy what you have to say and you will enjoy what they have to say.
Are you still stressing about the numbers?