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March 22, 2012 Posted by Morgan in High Traffic, Social Media Strategy

Should You Only Post During High Traffic Times/Days?

There's a myth going around, that states you must only post during the high traffic times and days. I used to work with someone who was so obsessed with statistics and what worked best for other people, but failed to figure out what worked best for him. While there are proven high traffic times through out each day, does that mean that we absolutely have to ONLY post during those times? Nope! And here's why that's a load of bull: If those times are so high traffic, then your information will inevitably get lost in the shuffle of everyone else and their mother trying to post. Okay, that maaaay be a slight exaggeration, but you get the idea. There are no 'golden' times to post. There might be better times for you to post based on your own personal experience. But that's just it. While statistics and case studies can give us insight into how OTHER organizations succeeded, it won't necessarily be the right strategy for you.

So how do you find the right times to post for your biz?

1. Experiment. Post at different times of the day, even in the evening & on the weekends, and see when your posts get the most responses. You'll find your sweet spot eventually. 2. Search. Do a search on your target market and figure out when they're online. This can be done through searching Twitter, through using Google Alerts, through looking through forums and even through looking at your competition's online presence. 3. Ask. Ask your audience when they're online. It never hurts to conduct your own surveys. You have a whole group of people who are dying to get involved with you, so why not let them just tell you when they're online the most? 4. Don't. There are millions of people online at any given time of the day, so no matter when you post, you'll be reaching at least a few of those people. So work out times that work best for YOU and the people will learn when YOU post. Not the other way around. No matter what anyone tries to tell you (even me) there are no RULES to social media, the best to find results is through a TON of experimenting. So experiment, do your research and ask your peeps until you've buckled down with the right schedule for YOU.
Do you have a set schedule or do you just post with the flow?
Morgan

With 11+ years of internet marketing experience, Morgan started Sociable Boost to help small businesses create social, engaging & actionable strategies! Morgan is passionate about what she does and hopes to instill that same passion into YOU!

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